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NO AD

Mission

As part of a study project, a free concept for a personal manifesto had to be developed.

Challenge

Creating a design that effectively highlights the issue of waste though advertisement while providing a sustainable solution for legal enforcement.

Service

Corporate Language, Branding, Campaigning

Cut the Mustard.

The NO AD project draws inspiration from the familiar yet less visually appealing "Please no advertising" stickers, aiming to raise public awareness about the issue of advertising waste. While a quarter of Germans oppose receiving advertising in their mailboxes, not everyone makes this preference known.

In 2022, I worked on a design intended to enhance the visibility of this request, set it apart from outdated stickers, and increase awareness of the issue. The campaign represents just the beginning of a potential ban on advertising waste. To achieve a lasting solution, the current system must be overhauled, and the laws revised.

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