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GOLDNER

Client

GOLDNER

Team

K'UP / MYP

Challenge

Repositioning the traditional company with a fresh, modern look while retaining the brand's proven values and long history.

Service

Strategy- & Brand Development, Campaign, Art Direction

I FEEL GOLDNER GOOD.

As part of a strategic realignment in 2020, a comprehensive brand strategy was developed in collaboration with the team at K'UP, aimed at modernizing the brand and focusing more closely to the needs of its target audience. This process was accompanied by a soft relaunch, during which the company’s long-standing name, Atelier Goldner Schnitt, was first shortened to Atelier Goldner and later to simply Goldner.

In addition to the visual and conceptual rebranding, a key focus of the strategy was to improve the customer experience by offering personalized solutions. To support this, I developed a fit configurator that provides information about the respective body type and helps to find the perfect size based on their measurements.

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