I came for the food.

As part of a conceptual design brief, a visual identity was developed for KulturWiesen 2024.
The design brings the festival’s unofficial motto, “Park & Vibe,” to life through a visual language that celebrates openness, connection, and diversity. Nature and city merge into a stage for exhibitions, music, workshops, and exchange – right in the heart of the city, yet beyond the ordinary. The identity combines the core elements for Music, Art, Food and Workshops, creating a vibrant look that blurs boundaries between genres, people, and ideas.